BTS Supports South Korean Olympic Participant at 2024 Paris Olympics

1. Who did BTS member V shout out to on Instagram stories?

V shouted out to Shin Yu Bin, who will participate in table tennis at the 2024 Paris Summer Olympics.

2. How did V show support for the athlete?

V posted screenshots from the live broadcast of the international multi-sport event opening ceremony in Paris, France on his Instagram Stories. In one slide, he wrote, “Yu Bin, good luck at table tennis! Good luck, South Korea!”

3. How did V honor his fans?

V playfully edited BTS’s official fan club, ARMY, into the representative keywords featured during the live broadcast of the ceremony. The Olympic participant, Shin Yu Bin, is known to be part of the BTS ARMY.

4. What did Shin Yu Bin receive from BTS earlier?

In June 2021, Shin Yu Bin shared a photo on her official account of a signed copy of BTS’ BE album with a thankyou note from all the seven members.

5. How was BTS recognized at the 2024 Paris Olympics opening ceremony?

BTS was named as South Korea’s representative at the opening ceremony alongside other symbols of the nation, such as kimchi and hanbok. This recognition highlights BTS’ global impact and is a significant honor for the group.

6. How did RM react to BTS being recognized?

RM shared a screenshot of South Korea’s parade at the ceremony on Instagram and wrote, “bang kim han, let’s get it.” This is an abbreviation of the three notable things from South Korea – Bangtan Sonyeondan (BTS), kimchi, and hanbok.

7. What impact did BTS member Jin have on K-pop’s overseas sales at the 2024 Paris Olympics?

Jin significantly boosted K-pop’s overseas sales by KRW 1.23 trillion ($889.12 million) with his appearance as a torchbearer at the 2024 Paris Olympics. This event led to a substantial rise in K-pop’s popularity in Europe, with foreign sales jumping by KRW 315.9 billion compared to 2023.

8. What were the sales trends for K-pop in 2023?

In 2023, K-pop achieved KRW 388.9 billion ($281 million) in overseas album exports. Overseas streaming sales totalled KRW 260.3 billion ($188.1 million), and concert performances brought in KRW 599.5 billion ($433.4 million). Asia remained the largest market, accounting for 60.2% of total overseas streaming sales, while Europe surpassed Asia with 42.7% of sales.

9. What was the projection for K-pop sales in the U.S. and Europe?

Future sales projections predicted a 43% annual growth in the U.S. and a 48% increase in Europe. These projections indicate the continued global appeal of K-pop.


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