Jennie’s Solo Career Highlights: New Record Deal, Evolution, and Public Reaction

What are the details of Jennie’s new solo record deal with Columbia Records?

Jennie has signed a significant solo record deal with Columbia Records, officially announced on September 8. This new deal comes in partnership with her own entertainment company, Odd Atelier, which she founded after parting ways with YG Entertainment for solo endeavors. Columbia Records, a major label known for its roster of top-tier artists, will be responsible for distributing her music and helping her reach a broader audience. Her next single under this deal is slated for release in October, marking a new chapter in her career as she ventures further into solo artistry.

This move is a strategic one for Jennie, who is looking to expand her artistic reach and creative freedom. Being signed with such a prominent label indicates that her solo projects are expected to make a significant impact in the global music scene. The partnership with Columbia Records not only elevates her status as an international solo artist but also allows her to maintain control over her artistic direction through Odd Atelier. This combination of independence and major label support sets a robust foundation for her upcoming projects.

How has Jennie’s career evolved since leaving YG Entertainment?

Jennie’s career has seen substantial evolution since she and the rest of BLACKPINK decided to leave YG Entertainment for solo careers at the end of 2023 while retaining their group activities under the same label. After founding Odd Atelier, Jennie has taken significant steps to establish her identity as a solo artist, including signing with Columbia Records. This evolution from a group member to an independent artist highlights her ambition and versatility, allowing her to explore new creative territories and collaborations.

Since departing from YG Entertainment, Jennie has been more involved in her solo projects, showing a more individualized artistic expression. Her singles, such as “You & Me” and her collaboration “One of the Girls” with The Weeknd and Lily-Rose Depp, indicate a clear shift towards a more mature and distinctive sound and image. Additionally, her involvement in various international collaborations and her role in “The Idol” have expanded her reach beyond music into acting, showcasing her as a multifaceted talent in the entertainment industry.

What impact did Jennie’s collaboration with The Weeknd and Lily-Rose Depp have?

The collaboration between Jennie, The Weeknd, and Lily-Rose Depp on the song “One of the Girls” had a massive impact on her career, showcasing her ability to blend her style with renowned artists from different backgrounds. Released in June last year, this track was well-received, amassing over a billion streams on Spotify and earning a platinum certification from the RIAA. Its performance on the Billboard Pop Airplay chart, where it peaked at No. 18, highlighted Jennie’s growing influence in the global music scene.

This collaboration also helped Jennie reach a broader international audience, solidifying her position as a global artist. Working alongside high-profile talents like The Weeknd and Lily-Rose Depp not only elevated her profile but also demonstrated her versatility as she seamlessly transitioned from K-pop to more diverse musical styles. The success of “One of the Girls” paved the way for further artistic endeavors, allowing Jennie to explore various musical genres and expand her creative horizons.

How has the public reacted to Jennie’s solo career achievements?

The public has reacted overwhelmingly positively to Jennie’s solo career achievements. Her singles have consistently topped charts and garnered millions of streams, reflecting wide acceptance and admiration from her fanbase. Jennieโ€™s singles, such as โ€œYou & Me,โ€ debuted at No. 1 on the Billboard Global Excl. U.S. chart, further demonstrating her popularity and the public’s eagerness for her solo work. These consistent successes have solidified her reputation as a talented solo artist capable of standing on her own.

Fans and critics alike have praised Jennie for her artistic growth and versatility, recognizing her ability to transcend the boundaries traditionally associated with K-pop idols. Her performances and music releases have been met with enthusiasm and anticipation, indicating that the public is not only receptive but also highly supportive of her solo endeavors. The public’s reaction is a testament to Jennie’s ability to innovate and captivate audiences, ensuring a promising future for her solo career.

What social or artistic contributions has Jennie made through her solo projects?

Through her solo projects, Jennie has made significant social and artistic contributions. Her solo work has explored themes of individuality and self-expression, resonating with many fans worldwide. By setting up her company, Odd Atelier, Jennie has taken a step towards empowering herself and other artists in the industry, advocating for more control over creative outputs and career decisions. Her journey serves as an inspiration for aspiring artists, encouraging them to define their paths in the competitive entertainment world.

Artistically, Jennie’s solo projects have pushed the boundaries of genre and style, merging elements of K-pop with various global influences. Her collaborations with international artists, such as The Weeknd and Matt Champion, highlight her commitment to creating diverse and groundbreaking music. Additionally, her entry into acting through “The Idol” and conversations about her experiences on platforms like Dua Lipa’s podcast further illustrate her multifaceted talent. Jennie’s contributions continue to shape the discourse around what it means to be an artist in the modern music industry.


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